Proactive MAM ENGAGEMENT
The responsive feedback discussed earlier starts with proactive Marketing Account Manager involvement. When MAMs show curiosity, share their local perspective, and lean into training from the beginning, launches go more smoothly—and sustained success comes naturally.
Engaged MAMs drive exceptional launches.
End of story.
Cleveland’s launch was a model of organization and enthusiastic collaboration.
The Managing Partners and local MAM stayed closely involved, hitting deadlines and ensuring all pieces were delivered on time.
The new team’s standout element was its office-produced video, which added authenticity and a strong local voice to the launch campaign. With the MAM supporting brand alignment at every turn, the result was a seamless, high-impact launch that showcased what’s possible when leadership and marketing work hand-in-hand.
“
Even though The Agency is a global brand, the team sought our input to make sure our launch authentically reflected Cleveland—its
energy, people, and momentum.
It wasn’t just a ‘copy and paste’ rollout; it was tailored to our market and our story.”
DAVID AYERS & NICK ZAWITZ, MANAGING PARTNERS
The Agency Costa Rica
Strong collaboration & Active MP involvement
Local storytelling
RESPONSIVE feedback
Proactive MAM Engagement
Leveraging The Power of PR